Downloads of WhatsApp from the App Store and Play Store are ever increasing, despite the introduction of the new Terms of Service. What prompted users to continue using WhatsApp?
WHATSAPP DOWNLOADS ON THE RISE
The Terms of Service are really discussed in the last months, and probably the matter will be discussed after May 15th too. After the first announcement of the Terms of Service, a lot of users left WhatsApp because they believe the Terms of Service would have afflicted their user experience with privacy. WhatsApp decided to postpone the launch of the new Terms of Service in order to clarify the situation: nothing changes for users if they won’t use the two optional services that allows Facebook, in some cases, to receive data: chatting with business accounts that use solution providers and using Facebook Shop. But, some users didn’t change their decision to leave WhatsApp, installing alternatives such as Signal and Telegram: these apps were also taking advantage of this situation, implementing several WhatsApp features and developing an import WhatsApp chats feature.
According to some data analytics from SensorTower, Signal was downloaded about 64 million times, instead Telegram got 162 new downloads.
What prompted users to continue using WhatsApp? Probably the fact that they have too many contacts on WhatsApp and it’s complicated to convince a lot of people to change platform. The habits is also an important factor.
What we can say is that there is nothing to be worried about: if you still have some doubts, you can read all our previous articles about the Terms of Service, that gives a complete overview of the situation.
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